Cash is King—Managing Cash in Today's Environment

    Presented by Citi

    Ying Sa

    Ying Sa
    CEO, Community CPA & Associates


    As resources become scarce and business loans more difficult to secure, this presentation will detail the importance of managing cash flow as a small business. It will illustrate how to manage revenues against expenses and utilize cash in the most efficient way when it is both abundant and limited. Ying Sa is an expert when it comes to small business financial management and she will bring her high level executive experiences as well tax expertise to teach participants what it means manage your cash flow in today's environment.

    Ying Sa is the CEO and the lead CPA at Community CPA & Associates Inc in Des Moines, Iowa. The firm provides tax / accounting services and business consultations to businesses and individuals across the US and Canada. Prior to founding her own CPA firm, Ying was the Vice President of Controllers at Wells Fargo Financial, responsible for audited financial statements, accounting and regulatory reporting for all Wells Fargo businesses in Canada as well as the accounting and reporting for US businesses. As one of the most respected minority business leaders at Wells Fargo Financial and in the Des Moines community, she has been a manager, mentor and coach to many aspiring Asian Americans.